Tuesday, November 6, 2007

Vital Step In Building A Responsive List

Today I want to talk about one of the most common mistakes that list builders make. This is one of the most important things any list builder needs to think about and decide first, before starting to build a list.

Identify & Choose A Specific Target Market.

In order to build a list that will earn you an income, you will need to know exactly what your target market is, and what they want. Once you understand their needs, it will be easier for you to build relationships with them and gain their trust and provide them with what they need. This is essential, if you want to make money.

It will be hard for you to build a responsive list if you are not sure what your target market is because you will have a list full of people who may not be interested in what you are promoting. People will unsubscribe from your list in droves.

For example if you know a lot about "freshwater fishing", and you go ahead and target "fishing", your audience will be too general, and half your list will unsubscribe because they may be interested in another aspect of fishing (ex. fishing games, fishing rods etc..) Try "freshwater fishing tips" instead, and make sure to throw in a few "freshwater fishing", related products to sell. Now you'll have their attention, you have something that they are interested in and you'll make some money.

Always be clear on what your target market is and you'll have better results with your list.

Hope this helps.
Brett

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