Building an opt-in list, is the most important step in any online marketing business. You need to have a strong opt-in page to get people to join your list. Having a good opt-in page is the key to building a huge list that you can market to, time and time again.
Below I have listed 4 quick tips to help you build a better opt- in page.
*Write a headline that grabs their attention.
Your headline must stop them in their tracks. It needs to jump right off the page and grab them. It also has to display the benefits of your offer. You must tell them whats in it for them.
It also has to promise to solve a problem for them, or make something easier to do. Your headline must scream benefits for them or they will not be interested in joining your newsletter or list.
*Offer them something worthwile for opting in.
If you want people to opt in to your list you have to give them a good reason to join. Offering them a worn, tired ebook that is out of date or of little value, won't convince them to sign up.
Your gift has to have some value in order to get their email address. Remember, first impressions count here.
Your gift has to give you some credibility in their eyes, so don't offer them something that has been around for ages, or is more than six months old.
*Use bullet points on your page.
Bullet points are essential because they sum up all of the benefits of joining your newsletter or list. People tend to skim through large amounts of copy and only read the subheadings or bullet points.
You should always make sure that your bullet points contain all your benefits because "benefits" sell, "features" don't.
*Include a call to action.
Ok, so now you have their attention, you need to tell them what to do. You need to get them to take some kind of action, and the best way to do this is to simply tell them to "subscribe now" or "join my newsletter". If you don't tell them what to do , they will do nothing.
Its as simple as that. Don't be afraid to tell them what to do. Having a strong call to action is the most important part of your opt-in page.
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