What methods do you prefer?..
Do you build it yourself by offering a freebie for an opt-in, or do you prefer to build your list with list building programs like "List Hero" or "Your Lucky List"...etc
I haven't bothered too much with list building programs that build your list for you, so i can't really comment on them.
I think that the only advantage of them is that they allow you to email a portion of their members every so often.
The best way to utilize this is NOT by trying to sell them something.
The best way to make use of these services is to offer them a freebie to opt in to your own list.
Do you use PPC to advertise your freebie or do you include a link with your sig file when posting in forums.?
What has worked best for you..and why.
Tell me about your successes and your failures.
Brett
Tuesday, June 3, 2008
Wednesday, November 28, 2007
4 STRATEGIES TO A BETTER OPT-IN LIST
Building an opt-in list, is the most important step in any online marketing business. You need to have a strong opt-in page to get people to join your list. Having a good opt-in page is the key to building a huge list that you can market to, time and time again.
Below I have listed 4 quick tips to help you build a better opt- in page.
*Write a headline that grabs their attention.
Your headline must stop them in their tracks. It needs to jump right off the page and grab them. It also has to display the benefits of your offer. You must tell them whats in it for them.
It also has to promise to solve a problem for them, or make something easier to do. Your headline must scream benefits for them or they will not be interested in joining your newsletter or list.
*Offer them something worthwile for opting in.
If you want people to opt in to your list you have to give them a good reason to join. Offering them a worn, tired ebook that is out of date or of little value, won't convince them to sign up.
Your gift has to have some value in order to get their email address. Remember, first impressions count here.
Your gift has to give you some credibility in their eyes, so don't offer them something that has been around for ages, or is more than six months old.
*Use bullet points on your page.
Bullet points are essential because they sum up all of the benefits of joining your newsletter or list. People tend to skim through large amounts of copy and only read the subheadings or bullet points.
You should always make sure that your bullet points contain all your benefits because "benefits" sell, "features" don't.
*Include a call to action.
Ok, so now you have their attention, you need to tell them what to do. You need to get them to take some kind of action, and the best way to do this is to simply tell them to "subscribe now" or "join my newsletter". If you don't tell them what to do , they will do nothing.
Its as simple as that. Don't be afraid to tell them what to do. Having a strong call to action is the most important part of your opt-in page.
Below I have listed 4 quick tips to help you build a better opt- in page.
*Write a headline that grabs their attention.
Your headline must stop them in their tracks. It needs to jump right off the page and grab them. It also has to display the benefits of your offer. You must tell them whats in it for them.
It also has to promise to solve a problem for them, or make something easier to do. Your headline must scream benefits for them or they will not be interested in joining your newsletter or list.
*Offer them something worthwile for opting in.
If you want people to opt in to your list you have to give them a good reason to join. Offering them a worn, tired ebook that is out of date or of little value, won't convince them to sign up.
Your gift has to have some value in order to get their email address. Remember, first impressions count here.
Your gift has to give you some credibility in their eyes, so don't offer them something that has been around for ages, or is more than six months old.
*Use bullet points on your page.
Bullet points are essential because they sum up all of the benefits of joining your newsletter or list. People tend to skim through large amounts of copy and only read the subheadings or bullet points.
You should always make sure that your bullet points contain all your benefits because "benefits" sell, "features" don't.
*Include a call to action.
Ok, so now you have their attention, you need to tell them what to do. You need to get them to take some kind of action, and the best way to do this is to simply tell them to "subscribe now" or "join my newsletter". If you don't tell them what to do , they will do nothing.
Its as simple as that. Don't be afraid to tell them what to do. Having a strong call to action is the most important part of your opt-in page.
Wednesday, November 7, 2007
Using Viral Ebooks To Build Your List
One of the best ways to build your list quickly,without spending any money on advertising is by using Viral Marketing.If you write a viral ebook and give it away to your list ,they will give it to their list and so on.Viral ebooks are not a new idea but it is an essential part of building your list.There are several different ways to market your viral ebook.You can give them away for free and let others give it away for free or you can offer reprint rights for a fee and they can make some money selling your ebook.This will motivate them to get your ebook out there quicker.This is a great method but once the book slows down you will have to create another ...and do it all again. Dont forget to include your newsletter's opt in form in all the ebooks you create.The main idea is to build your list, not make money.Another thing that you could do is to JV with some other marketers. Give them the ebook for free and provide them with a sales letter and mailing promotion. You can let them either give the book away or they can sell it with reprint rights and keep all the money as long as the link to your newsletter is kept intact.They will make money and you will get new subscribers.
Tuesday, November 6, 2007
Vital Step In Building A Responsive List
Today I want to talk about one of the most common mistakes that list builders make. This is one of the most important things any list builder needs to think about and decide first, before starting to build a list.
Identify & Choose A Specific Target Market.
In order to build a list that will earn you an income, you will need to know exactly what your target market is, and what they want. Once you understand their needs, it will be easier for you to build relationships with them and gain their trust and provide them with what they need. This is essential, if you want to make money.
It will be hard for you to build a responsive list if you are not sure what your target market is because you will have a list full of people who may not be interested in what you are promoting. People will unsubscribe from your list in droves.
For example if you know a lot about "freshwater fishing", and you go ahead and target "fishing", your audience will be too general, and half your list will unsubscribe because they may be interested in another aspect of fishing (ex. fishing games, fishing rods etc..) Try "freshwater fishing tips" instead, and make sure to throw in a few "freshwater fishing", related products to sell. Now you'll have their attention, you have something that they are interested in and you'll make some money.
Always be clear on what your target market is and you'll have better results with your list.
Hope this helps.
Brett
Identify & Choose A Specific Target Market.
In order to build a list that will earn you an income, you will need to know exactly what your target market is, and what they want. Once you understand their needs, it will be easier for you to build relationships with them and gain their trust and provide them with what they need. This is essential, if you want to make money.
It will be hard for you to build a responsive list if you are not sure what your target market is because you will have a list full of people who may not be interested in what you are promoting. People will unsubscribe from your list in droves.
For example if you know a lot about "freshwater fishing", and you go ahead and target "fishing", your audience will be too general, and half your list will unsubscribe because they may be interested in another aspect of fishing (ex. fishing games, fishing rods etc..) Try "freshwater fishing tips" instead, and make sure to throw in a few "freshwater fishing", related products to sell. Now you'll have their attention, you have something that they are interested in and you'll make some money.
Always be clear on what your target market is and you'll have better results with your list.
Hope this helps.
Brett
Thursday, September 20, 2007
Michael Cheney Talks Traffic - Interview With A Traffic Expert
Michael Cheney, one of the most-respected names in Internet marketing, has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos and 11 Days To List Profits. He has unveiled a new videos product - "Michael's" Traffic Videos" which covers everything to do with traffic and comes with 100,000 instant ad credits and a tailored Fast-Track To Traffic Action Plan.
We managed to grab some time with him recently and quiz him on his favorite topic - traffic.
You'll get a lot out of this interview including a killer 40-page E-book on traffic that Michael has written to help you avoid the Top 20 Traffic Disasters!
So let's get started.
Q. Firstly Michael, thank you for joining us today in your busy schedule.
A. Hey no problem. Good to be here.
Q. We all know that traffic is important but could you just explain a bit about traffic for the beginners out there?
A. Sure. Traffic is the lifeblood of any business online. Without it you just die. We all know that. But what a lot of us don't realize is that just like everything else on the Internet traffic changes very quickly. That is, the methods of getting traffic are changing all the time and that's where people get caught out.
Q. What do you mean by "caught out"?
A. Well people fall into the trap of thinking that just because they know one or two traffic generation methods that they are some sort of traffic master. In reality just because you know how to start a pay per click campaign or a little bit about search engines doesn't make you anywhere near a traffic expert. I'm trying to spread the word that there is a massive array of traffic tactics that most people aren't even aware of, let alone using or mastering.
Q. Can you give us some examples?
A. Sure. Offline for example. You might immediately think that getting traffic is a purely online activity but the truth of the matter is that there are lots of things you can be doing offline to get people into your website. And it's usually these sorts of areas that are being under-utilized and therefore there is less competition for that traffic as well.
Q. So by offline you mean advertising offline?
A. Not necessarily. That is one method, yes, but I'm thinking of more creative ways to get people into your website. It all comes down to the fact that having asked people on my list it came as no surprise that most people want to know about free rather than paid traffic sources. I've had to become an expert in free ways of getting traffic in my time online.
Q. What do you mean - I thought you were running a successful online business with lots of cash flow?
A. I am. But it's not always been this way. When I first started out in 1995 I had nothing. No money to play with. Just my own initiative and imagination.
Q. So are you saying you're against paying for traffic online?
A. No. No I'm not saying that at all. What I'm saying is that, especially when you first start out, you always want to focus on the free methods. You get the traffic in for free, make some sales and then you can reinvest some of that money into paid methods of getting traffic. This speeds up the process.
Q. So what particular offline methods are you referring to - can you give us some examples?
A. There's one tactic I used that costs nothing to implement, is relatively quick and ended up getting me thousands and thousands of targeted visitors into my websites. When I've shared this tactic with other marketers at seminars they've started laughing and slapping their foreheads when they saw how easy it was. They were also embarrassed that they had failed to use this tactic. It was quite amusing.
Q. So are you going to tell us what this method is?
A. No! (laughs) It's in my course! I truly believe in rewarding those people that are most eager to learn so instead of giving away all my traffic tactics in interviews like this I've put some of them in an E-Book I've written. It is free though if people want to get it.
Q. So how can people get hold of it?
A. It's called "How To Avoid The Top 20 Traffic Disasters" and you can get it by going to Michael's" Traffic Videos - you'll see it mentioned on that page.
Q. What's in it?
A. Well I really wanted to raise the bar on a free E-Book so I spent a lot of time creating it. It's 40 pages long and stuffed with juicy content on what NOT to do when it comes to traffic. As far as I'm concerned too many people out there tell you what you should do but not what you shouldn't do. That's where this E-Book comes in.
Q. Okay. I think we're about done is there anything else you want to tell everyone?
A. Just that if they are serious about getting more traffic into their website they need to goto Michael's" Traffic Videos and get that free E-Book.
Q. Cool. Well thanks for your time Michael and speak to you soon.
A. My pleasure. Speak soon.
Michael Cheney, one of the most-respected names in Internet marketing, has been online since 1995 and is the man behind the 6-Figure launches of AdSense Videos and 11 Days To List Profits. He has unveiled a new videos product - "Michael's" Traffic Videos" which covers everything to do with traffic and comes with 100,000 instant ad credits and a tailored Fast-Track To Traffic Action Plan.
We managed to grab some time with him recently and quiz him on his favorite topic - traffic.
You'll get a lot out of this interview including a killer 40-page E-book on traffic that Michael has written to help you avoid the Top 20 Traffic Disasters!
So let's get started.
Q. Firstly Michael, thank you for joining us today in your busy schedule.
A. Hey no problem. Good to be here.
Q. We all know that traffic is important but could you just explain a bit about traffic for the beginners out there?
A. Sure. Traffic is the lifeblood of any business online. Without it you just die. We all know that. But what a lot of us don't realize is that just like everything else on the Internet traffic changes very quickly. That is, the methods of getting traffic are changing all the time and that's where people get caught out.
Q. What do you mean by "caught out"?
A. Well people fall into the trap of thinking that just because they know one or two traffic generation methods that they are some sort of traffic master. In reality just because you know how to start a pay per click campaign or a little bit about search engines doesn't make you anywhere near a traffic expert. I'm trying to spread the word that there is a massive array of traffic tactics that most people aren't even aware of, let alone using or mastering.
Q. Can you give us some examples?
A. Sure. Offline for example. You might immediately think that getting traffic is a purely online activity but the truth of the matter is that there are lots of things you can be doing offline to get people into your website. And it's usually these sorts of areas that are being under-utilized and therefore there is less competition for that traffic as well.
Q. So by offline you mean advertising offline?
A. Not necessarily. That is one method, yes, but I'm thinking of more creative ways to get people into your website. It all comes down to the fact that having asked people on my list it came as no surprise that most people want to know about free rather than paid traffic sources. I've had to become an expert in free ways of getting traffic in my time online.
Q. What do you mean - I thought you were running a successful online business with lots of cash flow?
A. I am. But it's not always been this way. When I first started out in 1995 I had nothing. No money to play with. Just my own initiative and imagination.
Q. So are you saying you're against paying for traffic online?
A. No. No I'm not saying that at all. What I'm saying is that, especially when you first start out, you always want to focus on the free methods. You get the traffic in for free, make some sales and then you can reinvest some of that money into paid methods of getting traffic. This speeds up the process.
Q. So what particular offline methods are you referring to - can you give us some examples?
A. There's one tactic I used that costs nothing to implement, is relatively quick and ended up getting me thousands and thousands of targeted visitors into my websites. When I've shared this tactic with other marketers at seminars they've started laughing and slapping their foreheads when they saw how easy it was. They were also embarrassed that they had failed to use this tactic. It was quite amusing.
Q. So are you going to tell us what this method is?
A. No! (laughs) It's in my course! I truly believe in rewarding those people that are most eager to learn so instead of giving away all my traffic tactics in interviews like this I've put some of them in an E-Book I've written. It is free though if people want to get it.
Q. So how can people get hold of it?
A. It's called "How To Avoid The Top 20 Traffic Disasters" and you can get it by going to Michael's" Traffic Videos - you'll see it mentioned on that page.
Q. What's in it?
A. Well I really wanted to raise the bar on a free E-Book so I spent a lot of time creating it. It's 40 pages long and stuffed with juicy content on what NOT to do when it comes to traffic. As far as I'm concerned too many people out there tell you what you should do but not what you shouldn't do. That's where this E-Book comes in.
Q. Okay. I think we're about done is there anything else you want to tell everyone?
A. Just that if they are serious about getting more traffic into their website they need to goto Michael's" Traffic Videos and get that free E-Book.
Q. Cool. Well thanks for your time Michael and speak to you soon.
A. My pleasure. Speak soon.
Monday, May 28, 2007
Building Your List with Give Away Ventures
With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.
This method is more recognized as a “starting a Give Away venture”.
In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.
Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).
The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.
The result: lots of visitors to one event as a collective effort of several participating partners!
With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!
You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.
Brett Carroll
http://easyaffiliatesuccess.blogspot.com
This method is more recognized as a “starting a Give Away venture”.
In a real sense, a Give Away event is much like a big time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their individual gifts in one limited-time event.
Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer into the event).
The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, in order for a visitor to download the digital gift, he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every partner will then endorse the Give Away event to their own mailing lists.
The result: lots of visitors to one event as a collective effort of several participating partners!
With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several free gifts for their own use and every partner gets to build their own mailing list!
You can easily get notified about a Give Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.
Brett Carroll
http://easyaffiliatesuccess.blogspot.com
Building Your List with Articles
You can build your list simply by writing articles, whether you have thought of it or not.
Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.
So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.
It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.
If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!
You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.
Brett Carroll
http://easyaffiliatesuccess.blogspot.com
Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.
So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.
It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.
If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!
You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.
Brett Carroll
http://easyaffiliatesuccess.blogspot.com
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