How Do You Build Your List?

What methods do you prefer?..

Do you build it yourself by offering a freebie for an opt-in, or do you prefer to build your list with list building programs like "List Hero" or "Your Lucky List"...etc

I haven't bothered too much with list building programs that build your list for you, so i can't really comment on them.

I think that the only advantage of them is that they allow you to email a portion of their members every so often.

The best way to utilize this is NOT by trying to sell them something.

The best way to make use of these services is to offer them a freebie to opt in to your own list.

Do you use PPC to advertise your freebie or do you include a link with your sig file when posting in forums.?

What has worked best for you..and why.

Tell me about your successes and your failures.


Brett